The problem is that most people are paying attention to objects, to what they perceive - rather than to the ultimate perceiver, the background. Either way, awareness is happening 100% of the time. The light is on brightly. It never goes off, but where is it looking?
The human condition is characterized by a complete fascination with objects, starting with this object that we interpret as 'me.' Me is only a thought. You are before this me thought.