The guru, the Self are one. There is no difference. A better way to understand this is, the Sage is all-pervading, omnipresent. So in truth there is nothing but the Sage. The Jnani pervades the whole universe. That is how the Jnani or the Sage can pull you in. Because he or she is already within you. They're everywhere, they're everything. In other words there is no personal Sage who does anything. There is only the universal Self that is called the Sage, that is everything.