If you find the vichara marga [the path of self-enquiry] too hard, you can go on repeating 'I', 'I', and that will lead you to same goal. There is no harm in using 'I' as a mantra. It is the first name of God. (Day by Day with Bhagavan, 8th May 1946)

A housewife who complained that self-enquiry was too hard and that she had no time for meditation received a similar answer:

If you can do nothing more, at least continue saying 'I', 'I' to yourself all the time, as advised in Who Am I?, whatever you may be doing, and whether you are sitting, standing or walking, 'I' is the name of God. It is the first and greatest of all mantras. (Day by Day with Bhagavan, 28th June 1946)